Pharrell’s red adidas Adistar Jellyfish (KK0633) is on a retailer’s books and pointed at Saturday, October 24. Naked Copenhagen has added it to its release calendar at DKK 2,400, and House of Heat, Sneaker Bar Detroit and Sole Retriever all have it for October 24 at $300 through adidas and select retailers. adidas itself hasn’t posted a date.
What we know
- It’s part of Pharrell’s VIRGINIA project with adidas, on the Adistar Jellyfish, a running shape drawn from the adidas Adistar Cushion.
- The colorway is listed as Red/Core Black/Team Victory Red: a brighter red on the overlays and toe, Team Victory Red on the base and parts of the midsole, and black Three Stripes.
- Style code KK0633, from the Naked Copenhagen listing.
What we don’t
- The date. October 24 comes from sneaker press and release calendars, not from adidas, and Sneaker News only said “2026” in August. Treat it as expected.
- A UK date or £ price. No UK retailer has listed it yet.
- How it sells: adidas Confirmed draw or first come, first served.
Why it matters
Earlier Jellyfish colorways have resold well above their $300 retail, roughly 1.3× to 1.6× on StockX, so this won’t be an easy pair if the date holds. That’s what puts it at 55 on our hype bar, an estimate until adidas says how it’s selling.
If adidas lists it on Confirmed this week, we’ll move it to our release calendar. More from the brand on our adidas page.