Update, November 3: Nike pushed the launch back nearly two weeks, to Thursday, November 19 — still the same day in the US, UK and Spain.
One Block Down’s Air Max 95 has its Nike date. SNKRS US lists the Air Max 95 Big Bubble Lux, which Nike’s launch data names “One Block Down”, for Thursday, November 19, at $200. The UK and Spain get it the same morning.
Near the Duomo since 2009
One Block Down opened in 2009, a short walk from Milan’s Piazza del Duomo, says Nike’s SNKRS profile of the shop. It now has two shops in Milan and one in Rome. Its founder, Patrizio Vita, told Nike: “Art and aesthetics are inherently Italian traditions that fascinate us. It’s who we are and where we come from.”
That’s what this pair wears. Nike’s photos show a silver hangtag shaped like Italy and engraved “One Block Down”, and a green, white and red window in the outsole. One insole is red and the other green, and the box is printed with the shop’s name. Nike’s own page calls it simply the Air Max 95 Big Bubble Lux in Black.
Rippled black leather, bigger bubbles
It’s the Big Bubble version of the 95, the one with larger visible Air units in the heel and forefoot. Nike gives the colorway as Black/Black/Gym Green/Black. The upper is layered, rippled black leather, with an embossed, textured panel along the eyestay. The heel bubble carries a blue tint.
How to get a pair
It’s on Nike’s SNKRS listing on Thursday, November 19, in men’s US sizes 4 to 13, first come, first served. The UK has it on Nike GB and Spain on Nike Spain, the same morning.
Early reports put the price at $210; Nike’s launch data says $200. One Block Down hasn’t posted its own release details yet.
Will it be hard to get?
Our hype score is 52. A store collab with a story behind it draws a crowd. But this is a black leather 95 at $200, so expect the SNKRS launch to be the main chance rather than a lottery-only drop. See more Nike releases, or the Air Max Ecstasy Plus, another Air Max dated this autumn.
