BBC ICECREAM and Reebok have a Halloween Board Flip. The “Pumpkin” pair (100265460) is on Reebok.com for Friday, October 23, at 10:00 ET, at $150. Before that, BBC ICECREAM is running its own draw for it: the entry page on bbcicecream.com is already open.
The shoe
The Board Flip is the low-profile skate shoe from the Ice Cream and Reebok partnership of the mid-2000s, and it has been back all year in a run of reissues. This pair revives one of the original colorways, the “Pumpkin”, per Sneaker Bar Detroit and Nice Kicks.
The colorway is Black/Orange/Blue. Reebok describes the upper as soft suede; it’s black with perforated panels, an orange toe cap, orange on the tongue and heel, light blue laces and a light blue stripe running along the midsole.
The ICECREAM details are where the Halloween mood comes from: an embroidered ice cream cone with crossbones by the heel, cloud-shaped ICECREAM logos on the tongue and heel tab, and a yellow and brown outsole made to look like a waffle cone dipped in chocolate.
Release date and price
- BBC ICECREAM: an EQL draw on bbcicecream.com, open now at $150; you’re only charged if you’re picked. Sneaker Bar Detroit puts BBC ICECREAM’s release on October 22
- Reebok: Friday, October 23, 2026, 10:00 ET on Reebok.com, $150
- Style code: 100265460
- Sizes: men’s, with women’s equivalents listed
- UK: no UK date or £ price announced yet
Will it be hard to get?
Harder than a regular Reebok, easier than a hyped Jordan. BBC ICECREAM collabs sell to a loyal crowd and the draw suggests stock is tight, but recent Board Flip colorways have resold at around retail: the “Pale Cerulean” pair has averaged about $159 on StockX against $150 at launch. Our hype score of 46 is an estimate on that basis.
More from the brand on our Reebok page. For the best odds, enter BBC ICECREAM’s draw now; Reebok.com is the second chance on Friday at 10:00 ET.
