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BBC ICECREAM x Reebok Board Flip “Pumpkin” Nike Air Force 1 Low “NYC Rat” Pharrell x adidas Adistar Jellyfish “Red” Expected October 24 Women’s Nike First Sight Shadow “Enigma Stone” Air Jordan 1 Low SE “Magic Ball” Nike Kobe 3 Low Protro “Mamba Eterno”
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How we report

DamnKicks covers sneaker releases, leaks and customs for readers in the UK, the US and Spain. This page explains where our facts come from, how they are checked, and what to do when we get something wrong.

Where our facts come from

  • Release dates, prices and style codes come from the brand’s own launch page or a major retailer’s product page. Every post links the page it relies on.
  • When we use another outlet’s reporting, we name it and link to it.
  • Product photos come from brands and retailers, and each one is credited.
  • Sizing and fit notes say where they come from: the brand’s own advice, or what several published reviews agree on. We never claim to have worn a pair unless a named person on our team did.

What the labels mean

  • Confirmed: a brand or retailer lists the date, price and style code. Only confirmed drops go on the release timeline and into drop alerts.
  • Leak and Rumoured: not confirmed yet. Each carries a confidence score worked out from how often its sources have been right before. The method is on our About page.
  • Dropped: the release day has passed.

How a post is made

Most posts start with the Desk, our newsroom tool. It uses AI to research and draft: it gathers the official listings and the reporting around a release, checks each fact against its source, and writes the post in English and Spanish. A separate check then re-reads every post against those sources before it goes out, and a post that fails is not published.

A post that says Checked by and a name in its byline was also read and approved by that editor before it was published. Its Spanish version goes out at the same time, once the editor has checked its European date, price and shops. If the editor also read the Spanish version, it says Revisado por and their name.

When things change

Dates move and drops get cancelled. When that happens we update the post, say what changed at the top, and the byline shows when it was updated. If you signed up for drop alerts, a changed date sends you a new email.

Who’s responsible

DamnKicks is edited by Zairan Mir, who is responsible for what we publish. The site was founded and is run by Gorka Llort.

Corrections

Seen a mistake? Send it through the Correction tab on our Contact page, with a link to the post. We fix confirmed errors and say on the post what changed.

Who pays for this

DamnKicks is paid for by display ads and some affiliate links, which we mark where they appear. Brands don’t pay for coverage, for a hype score or for a place in our rankings.